DROP THE BRICs, LAUNCH THE ICBM: and other lessons from the NYAMA Emerging Markets Attractiveness Study

Press Clip | April 21, 2015 | 1 pages

Wondering which emerging markets are hottest? Where your competitors are going? Where you can gain a crucial edge in markets they are neglecting?

Discover unexpected opportunities and track the competition with this unique report. It presents results from the first-ever survey of American marketers’ involvement and plans in emerging markets, conducted among 315 brand owners and agency executives for the New York branch of the American Marketing Association by Charney Research and Research Now.

To read the full report, click here.